Why There Are No Crypto Ads in Super Bowl LVII

Industry disasters and lack of trust popped a crypto bubble that is only now returning

The Super Bowl is the most-watched television event of the year. It’s also a place where companies can get their message across to millions of viewers in a single, concentrated space. Last year the Super Bowl was littered with crypto-related ads with spokepeople ranging from Larry David to Matt Damon. Perhaps the worst fall from grace had to be Tom Brady starring in an FTX commercial.

The FTX crisis, combined with the 2022 bear run, killed any prospect of crypto ads in Super Bowl LVII. FTX is bankrupt and its founder in legal trouble. Coinbase experienced severe losses and now legal pressure. Crypto.com was so humiliated people are asking why they ever listened to Matt Damon.

The hype surrounding cryptocurrencies has been building for a while now, but it’s only in the last few years that they’ve really gained traction and become a viable option for people looking to invest their money. Crypto cycles between bull and bear runs, and this ad desert is a reflection of that and more.

But there are some good reasons why there aren’t as many ads for cryptocurrencies as you might expect. One of them is FTX crisis, which caused a lot of people to lose faith in the industry and stop investing. It also made people more hesitant about trusting anything associated with crypto because they thought that it could never be trusted again after what happened last year.

Crypto has always been rife with scams, and the breakthrough popularity experienced in 2021 and 2022 came at a bad time. Too many bullshit projects and and bad investments left a bad taste in people’s mouths

Cryptocurrencies are making a comeback, but why are there absolutely no ads in this year’s Super Bowl? In the year 2000, when the dot-com bubble popped, internet ads were all the rage, and many of those companies went on to experience bankruptcy and failure. The same thing happened when the housing bubble burst in 2008, and now that the crypto bubble has popped, it’s not surprising that we don’t see much advertising at all.

I think this is a good thing, though. Good companies are focusing on building better products instead of advertising them all over the internet. Of course, companies have to advertise to get the right publicity, but excess hype is harmful to the crypto ecosystem as a whole.

Crypto is slowly reentering the conversation, and hopefully the strong projects will survive while the scams fade into obscurity. As this happens, we will likely see crypto ads at future Super Bowls.

What happens from here? It’s hard to say! But for now, the crypto market is looking bullish and optimism is returning.